The Focus Course

Staying Creative Day After Day

Shawn and Todd discuss the need to thrive under creative pressure, how to stay creatively focused, the importance of relationships, staying inspired, keeping up your creative energy, building a body of work that provides true value to others, and more.

Highlights, Takeaways, Quick Wins

  • To do your best creative work, day after day, you have to stay “F.R.E.S.H.” And that involves Focus, Relationships, Energy, Stimuli, and Hours.
  • Work-Life balance is a myth. It’s actually all about rhythm and being all-in and present in what you’re doing. Seasons of life ebb and flow.
  • Focus is how we spend our finite attention. Focus isn’t about white-knuckling it and forcing yourself to not have any distractions. Rather, focus is about knowing what’s important to be doing and how you can make meaningful progress on it every day.
  • It’s not what we know, it’s what we do that matters.
  • “The absence of limitations is the enemy of art.” — Orson Welles
    Structure and creativity are two sides of the same coin.
  • Three Questions for your Circle: (1) What are you working on right now? (2) Is there anything we can help you with? (3) What’s inspiring you right now?
  • When you try do everything, you’re going to be mediocre at everything.
  • The discipline of saying no is one of the most important skills an entrepreneur can develop.
  • Designate daily time for study.
  • Make sure you’re using your time effectively not just efficiently.
  • If creativity is about connecting ideas, then you’ve got to be feeding yourself with fresh ideas and inspiration. You’ve also got to have a system that helps you process and apply those ideas to your life.
  • Doing “fake work” is more dangerous than doing no work at all.

“Structure and creativity are two sides of the same coin.” — @toddhenry


About Todd Henry

Todd Henry
Todd writes books, speaks internationally on creativity, productivity, and passion for work, and helps people and teams generate brilliant ideas. He is the author of The Accidental Creative, Die Empty, and Louder Than Words.


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