Building a Business That Matters
Jeff and I discuss the challenges of building your own small business, how to cure perfectionism, balancing your time and focus as a creative entrepreneur, building an audience, staying productive, and more.
Highlights, Takeaways, and Quick Wins
- Building a business that chooses to be small on purpose.
- Curing perfectionism by knowing that nothing is finished. Give your idea space to breath, know when to stop, and don’t overthink it. Once you can say that it’s something you’re proud of, then ship it.
- How to balance focusing your time between the “shoulds” and the “wants”. The “shoulds” are the important things that keep your business afloat. The “wants” are the interesting and exciting things that are new and pull your attention.
- How to develop a thriving relationship with your audience / customer base.
- How to get past a feeling of overwhelm and self-doubt and what Jeff does when he’s in the middle of a huge project and not sure what the next step is to take.
- We discuss Jeff’s productivity system, and what tools he uses to be productive each day.
- Customer trust is more valuable than any one big sale or revenue stream.
“Let yourself come through as you’re building your company.” — @ugmonk
Jeff Sheldon
Jeff lives in Downingtown, PA, with his wife, son, and their Boston Terrier, Pixel. Jeff is the designer and founder of Ugmonk, a popular lifestyle brand and store.
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