The Power of a Focused Life

The Focus Course

Focus | fo•cus

Noun: Maximum clarity.

Verb: Bring something into alignment. Direct one’s attention on something.


More Time on What Matters

When you lack focus and clarity, it’s a challenge to stay on track and do the things that matter most.

But good news! The internet is jam-packed with all sorts of advice for how to shave 7.5 seconds off your email routine by doing this one weird trick. (Ugh.)

Unfortunately, as you can see, most productivity advice focuses on the wrong things. Let’s fix that...

You see, discussions around time management and productivity often center on how to get more done in less time. And while that’s neat, it’s not the epitome of productivity (by any means).

Efficiency has been wrongly elevated as the single most-important trait in being productive. This is a problem, because when you measure success by the quantity of things you can get done then you will never win. There are always more new things to get done…

Moreover, despite this feast of “productivity advice” and the overwhelming emphasis on being “efficient”, good people everywhere are still trying to wrap up their week without feeling overwhelmed at life and pissed-off at their task list.


This course has been so impactful, encouraging, and freeing to me.

Joanna E.Joanna Eitel, Office Manager & Mom

Without any hyperbole, I can honestly say that taking the Focus Course has been life changing.

Ross KimesRoss Kimes, iOS Developer

Focus is Like a Gateway Drug

...in a good way.

First, the bad news... When you lack focus in one area of your life then it bleeds over into all the other areas, too. Making it difficult to find clarity or gain traction in anything at all.

But, conversely, when you get focused in one area, then it leads the way for the next. As you bring one thing into alignment then you’ll find a momentum and an ease for the next thing, and the next, and so on.

You Are Here

If you’re breathing then you probably have areas of your life that are not getting the attention they deserve. And no doubt there are certain areas which dominate your time and energy (perhaps, unfortunately, to the detriment of others).

When you’re unable to give time to the things that matter most, it’s frustrating.

You may think the solution is to find more time. But if you’ve ever tried to squeeze in more time just to try and get ahead of that never ending task list, then you probably know that it’s an un-winnable game (yet so many people play it anyway).

You don’t need more time...

You need more focus.


Start The Focus Course

I can’t recommend Shawn enough. He has proven strategies that give clear direction and actually work.

Amy SullivanAmy Sullivan, Founder of Simplified Home

Shawn’s writing on focus is well thought through and well crafted.

Cal NewportCal Newport, Author of Deep Work

Just as I realized that I needed to rebalance things, I got the opportunity to take The Focus Course. It couldn’t have come at a better time, and I couldn’t be happier with the results it produced in my life.

John VoorheesJohn Voorhees, Attorney, iOS Developer, & Father

Thank you for making The Focus Course! I love the quality, your articles, and your advice on every-day topics. It was very helpful! There is nothing I dislike about course and definitely will recommend it to anyone who wants to live a focused life. The Focus Course is one of the best investments I have made so far.

Andrey SilaevAndrey Silaev, Focus Course Member

What an Unfocused Life Looks Like

How to spot someone who is not focused versus someone who is.

When you’re over toward the left on the “un-focused” side of things, you don't feel in control. It's stressful. You don't feel like there is any breathing room. And you're so frequently responding to the urgent issues of others that you lack any clear plan forward.

However, when you are on the “focused” side, you are very much in control. You have clear goals and you have the time and energy you need to meet those goals. You are far less stressed and anxious than your reactive counterpart. You're thriving.

When was the last time you had an hour of uninterrupted, focused work time?

Consider how liberating it will be when you have clarity about your life’s vision, values, and goals — when your short-term projects are moving you toward your big goals.

You can get more organized and back in control. For you, it may not be a crisis right now. But even a little but of friction in your day can wear on you over time.

A lack of control and no clear focus may already be costing you far more than you know.


Start The Focus Course


Shawn Blanc

Shawn Blanc

Your Guide

Hello. My name is Shawn and I am honored to be your host and guide through The Focus Course.

I’m a writer, small-business owner, productivity coach, and creative entrepreneur living in Kansas City with my wife and our three boys.

For more than a decade, I have been learning and teaching about creativity, diligence, and focus. I’ve spoken about these topics at conferences and workshops, and my online courses have helped thousands of people.

My Story, Briefly

I used to work 80 hours per week. And even with all those hours, I still felt trapped by the never-ending issues of my work. I kept thinking that I would eventually get ahead of the craziness and start making progress on meaningful work.

Eventually I quit my job to begin working for myself. But even still I found that I was always chasing my to-do list. I never felt satisfied at the end of my work day; there was always more to be done. Work was always on my mind.

When my son was born, I realized I needed do to better. I didn’t want my work life to dominate my time and energy. But, at the same time, I still had a strong desire to do meaningful work.

These seemingly-opposing forces shouldn’t have to fight one another. I knew it was okay to have a thriving work life while also having an awesome personal life.

* * *

I have spent years figuring out solutions to the challenges we all face related to focus.

We live in an age where the Internet lives in our pocket, and it seems like everyone everywhere is both distracted and in a hurry.

I’ve examined my own habits, studied many other solutions, and rigorously tested different approaches over and over again. And I have worked hard to create a lifestyle that is conducive to doing my best creative work without sacrificing my personal and family life.

What I teach in the Focus Course is the same thing that has allowed me to grow a thriving business, do meaningful work that I’m proud of, and give time to my family.

It is how I keep all the areas of my life in harmony and thriving, despite the craziness that is naturally found in day-to-day life.

I have been teaching about creativity, focus, and time management for over a decade. Our online workshops and courses have helped thousands of people regain focus, improve how they spend their time, and start making traction with their goals.

The material in The Focus Course changed my life. It has changed the lives of so many others who have already taken it. And it can change your life, too.

The Focus Course

A Proven Way to Find Clarity and Gain Traction

Living a focused life should be your normal lifestyle. But sadly, most people consider it a pipe dream or a luxury.

Imagine being so focused at work that you’re able to clock out at the end of the day and not bring work home with you in the evenings or on the weekends. What would you do with all that time?

Wouldn’t it be awesome to have breathing room in your day so you could rest and recharge? Imagine how much of a positive impact that would have on your work and family life.

Heck, it’d be great to just routinely finish what you start.

Aren’t you tired of reading about productivity and focus without seeing real change in your life?

Sadly, for most people, a life of focus and margin is little more than a distant wish long forgotten.

Most people bring work home with them. They do not make progress on their goals. They do not finish what they start. And they do not feel in control of their schedule and their time.

But not you...

The Focus Course is a guided, online video course that gives you the foundational components you need for living a focused life.

Instead of pitting work and personal life against one another, you will learn how to do your best work without sacrificing anything between your work and personal life.

You will be able to get maximum clarity in every area of your life, and then bring those areas into alignment. (In other words, the very definition of focus.)

Learn by Doing
What sets the Focus Course apart is its action-centric approach. You will learn a ton of theory and wisdom that's surrounded by action. Through each day's actions you'll take the wisdom from the course and apply in your everyday life.

After signing up for the Focus Course, you will get instant access to all the material. The Focus Course paces you in such a way as to make things fun and simple for you. The whole process is guided — all you need to do is show up and watch that day's video, which is only a couple of minutes long. Believe it or not, The Focus Course takes just 15 minutes or less per day.

Because you get lifetime access, there is no pressure to stick to a timeframe. The website keeps track of your progress for you so you can start when you're ready and move at your own pace.

After completing the course, you will have: a vision for your life; clear goals for the areas of your life; more control of your time each day and an ability to keep things in a healthy balance; the tools you need to make progress over the long run and not fizzle out.



Your Best Work, Without Sacrificing Balance.








What’s Inside The Course

  • *

    47 teaching videos that accompany every single day of the course and every Module introduction.

  • 1

    Module One: Foundations

    Days 1-7 focus on personal integrity, creative imagination, progress, reducing distractions, building social support, generosity, and simplifying.

  • 2

    Module Two: Honesty

    Days 8-17 focus on who you are and what’s important to you; roles, values, vision, legacy, short- and long-term goals, and how to realistically move toward them.

  • 3

    Module Three: Clarity

    Days 18-28 focus on how you’re currently spending your time and energy, what your potential is, and how to apply change and begin making progress.

  • 4

    Module Four: Action (and Resistance)

    Days 29-34 focus on the most common areas of resistance and how to overcome them.

  • 5

    Module Five: Meaning

    Days 35-40 focus on joy, fear, meaningful work, finding flow, margin for thought, and community.

  • 6

    Day 41: Conclusion

    This wrap-up day will help you take your new ideas, understanding, and life changes and maintain them for the long-run. I also share advice on how to stay motivated and keep making forward progress after the course is over, and doing work that matters.



BONUSES Include

  • *

    23 additional videos and articles ($97 value) where I answer the most common questions and struggles related to focus, time management, work/life balance, and doing meaningful work.

  • *

    Members-only discussion forum for asking questions and sharing ideas, breakthroughs, stories, etc.

  • *

    Downloads: HD videos, PDF Workbooks, goal-setting worksheets, time-management worksheets, the Habit Tracker, and more...

  • *

    Go at your own pace and track your progress on the website. Or download the 273-page PDF workbook and read the course on your iPad, computer, or even print it out.

  • *

    Lifetime access: start when you’re ready, take your time, and go through again in a year from now.

  • *

    60-Day, Money-Back Guarantee: If you’re not delighted by the course, I am happy to give you a full refund, no questions asked.

Join Now

Click here to get access to The Focus Course
Registration Closes Monday, April 9th.




60-Day Money Back Guarantee

60-Day, Money-Back Guarantee

No Questions Asked

The focus comes with an unheard of guarantee: 60 days!

That’s more time than you need to go through the entire course. After hearing from so many of our Focus Course alumni, I am extremely confident in the value it provides. That's why I am happy to refund your entire purchase with no questions asked.

It’s zero risk on your part.

How it Works

It's easier than you may think...

1. Secure your lifetime access today.

2. Begin now, or whenever you’re ready.

3. Move at your own pace.

4. Enjoy the benefits of focus in your life.

Yes! I want LIFETIME ACCESS to The Focus Course.

The Focus Course

Premium

12 Monthly Payments of $59

  • Lifetime Course Access
  • Community Forums
  • Monthly Group Coaching Calls (for 12 months)
  • 12 months of Private Community Chat
  • Resource Library Access
  • Creative Focus: 12 Video Interviews with Productivity Experts
  • In-Depth Time Management Training Module
The Focus Course

All Access

$1,997

  • Lifetime Course Access
  • Community Forums
  • Monthly Group Coaching Calls (for 12 months)
  • 12 months of Private Community Chat
  • Resource Library Access
  • Creative Focus: 12 Video Interviews with Productivity Experts
  • In-Depth Time Management Training Module
  • The Work Focused Workshop
  • Two 1-hour private coaching calls with Shawn




60-Day, Money-Back Guarantee

Questions? Just email us: desk@blancmedia.org



The course has completely changed my life. I started routines that I had been thinking about for decades. I am more aware how many projects I can realistically take on at once, and which will have to be put on the side for now.

If you want to get more done AND have more free time AND feel happier, you NEED to take up this course.

Phong CPhong C., Ballroom Dancer, Photographer, & Writer

My husband, Ben, and I absolutely loved it! If you need focus in your life and want to know how to get to the next place ... this is what you need.

The content is simple yet profoundly powerful.

Havilah Cunnington Havilah Cunnington, Author, Speaker, & Mom

The course has paid for itself several times over. Not only in the books I don’t have to wade through to glean a nugget of wisdom, but in the time you’re taking to do so making the course. Awesome stuff.

Edward M.Edward Moore, Small Business Owner

The Focus Course has been an awesome experience. I look forward to each day. The balance between the big picture theory and experiential assignments is perfect: they have just enough substance to move me forward yet not so daunting as to discourage me from finishing. I also enjoyed how you humanized the content by sharing your own thoughts, goals, struggles, and ideas with us.

Kate Wai Kate Wai, Focus Course Member

How To Do It All

Even when you're short on time and energy.

Are there areas of your life that don’t get the attention you want them to? Of course there are. And it’s easy to get stressed out about it.

When our actions and behaviors don’t line up with our vision and values, it can cause stress and frustration. We feel tension when we find ourselves spending time on things we don’t really want to be doing, yet we feel helpless to do anything else.

You know what’s awesome? When your actions and behaviors align with your vision and values.

There’s a huge misconception that says you should be giving your full attention to every area of your life. Well, if you’ve ever tried, you know it’s just not possible.

There is no way you can deploy your full attention to your health, your relationships, your finances, your career, your personal hobbies, and your inner personal life all at the same time.

You and I only have enough mental and emotional strength to focus on just one, maybe two areas of our life at a time. Like really focus on them. The other areas simply can’t get our full attention.

And but so, what do you do with those other areas of your life? You certainly don’t want to leave them out in the cold — you can’t just ignore them.

The secret is in a little thing called routine.

By establishing healthy habits and routines for every area of your life, then you’re able to keep them on track even without giving them your full attention.

It’s a way to keep all of your life on track and in balance, no matter the season. It’s a way to ensure you’re not giving an unhealthy amount of time to one area at the detriment to the other areas of your life.


Successful People Have Learned the Skill of Focus

Your artisanal to-do list app is not the problem. Well, maybe.

Think about some of the most accomplished and successful people you know.

Not in terms of the most well-off or well-known. I mean, who are the people you look up to as mentors and role models? Who do you know that has it all together?

Do you notice how they always know what’s next for them? They’ve got something they’re working towards, and they always seem to get things done.

They have a confidence and motivation that is more than just a personality type. Because it’s a confidence based on focus and clarity. They have a direction and know how to get there.

Good news! Diligence and focus are not a personality type. Focus is a skill you can learn (and continually improve).

And that’s exactly what I teach you in The Focus Course. You will walk away with the ability to focus on the areas of life that matter most to you, while still maintaining a healthy balance in the others. This is how the most successful people maintain breathing room in their daily life while also being so prolific and productive.



Enroll in The Focus Course

Through The Focus Course, I began to see that focus is about more than just fancy software — it’s a mindset. Before this course I knew nothing about that mindset, but having gone through it I feel like I have the tools to continue working toward achieving the focus I want in every part of my life.

Ben BrooksBen Brooks, Writer, Photographer, and Project Manager

Shawn’s ability to combine deep introspection with applicable exercises is brilliant. This course will re-route your vision, give you direction, and encourage you along the way.

Jaclynn BradenJaclynn Braden, Print and Web Designer

“If I have to memorize one more life hack that will make me 9x more productive by doing this one weird trick for just 7 seconds each day, I’m going to throw my artisanal to-do list app out the window.”

The Shortcut

Look. There is so much knowledge and advice out there. There is no shortage of information.

The shortage is with implementation and application.

It is difficult to go through all the best books, blog posts, think pieces, and podcasts and then dig out the main ideas and apply them to your life.

Don't waste your time trying to be this person:

The Slow Way

The easiest (and fastest) path forward is to be guided.

This is what the world's best performers do. They don't get coaching because they're too lazy or stupid to figure it out on their own... The exact opposite — they get guidance because they have better things to do with their time; they are hungry to excel in life.

The Focus Course is the fastest path forward for you. I will guide you through all the steps you need to take and be shown how it all fits together in your life.

You can get a clear head amidst the craziness. You can thrive in the midst of the tensions of life. But the answer is not in a methodology, system, or app.

To spend your time creating meaningful work goes far beyond white-knuckle focus or ripping your internet cable out of the wall.

You don’t have to solve the tensions of life before you can create something of value. Meaningful productivity means consistently giving your time and attention to the things which are most important.

You can do work that matters, build momentum in your personal integrity, establish habits that stick, bring a healthy balance between your work and personal life, and re-define what you think of when you say productivity. Learn about your own lifestyle, the way you work, what your values are, and more.

Join thousands of people who have brought their life into focus...

I have read my share of productivity books, blogs, and hacks, but nothing I have read comes close to your work in terms of helpfulness, depth, and significance.

Tracy Banks Tracy B., Attorney & Law School Professor

This course forced me to beat the resistance and do the work. The result is that I learned so much more because I actually did the work and tasted the fruit that so many productivity books talk about. And this was huge for me. In all of the reading I’ve done, the The Focus Course had something new and original that was very beneficial to my life.

Tyler SoenenTyler Soenen, Engineer & Project Manager

I'm loving this course! I hesitated before purchasing because I wasn't sure I wanted to dole out that much money right after the holidays. However, I looked at my life as it is and where I want to go and knew that I needed change — and not just another book or random habit to make (or break). In the end The Focus Course was a no-brainer, and I'm so happy I took the leap!

The course is so practical and stimulating. It has bled into almost every area of my life and has caused me to think, not only about what I do, but how and why I do it. I love that it is so holistic, as well — just as much about "who" we are as it is "what" we do. So, thank you!

Sara Perry, Focus Course Member

The Course is perfect and really does what it promises: it helps you focus. It’s the perfect kind of words and the structure is great.

Florian T.Florian Taltavull, Student & Writer

I’m a big fan of intentional and measured progress and The Focus Course delivers on that in spades. As someone who prides themselves on focused productivity and fostering routines that can lead to a more intentional life, I can honestly say that what Shawn has put together was a huge help to me as I continue to experience growth and evolution in my work and home life. The Focus Course galvanized and revitalized me.

Mike Vardy Mike Vardy, Writer, Productivity Strategist, & Founder of Productivityist

Shawn’s course helps you figure out where you want to go and how to get there. If you’re feeling adrift or just want to help get yourself more focussed, check it out.

David SparksDavid Sparks, Business attorney, podcaster, blogger, & author

I loved it! I highly recommend the Focus Course to anyone who wants to reframe their thinking and habits to line up with their values. The mix of inspiration, learning, and simple practicals throughout the material made it so enjoyable. Thanks Shawn!

Elana SchmelzleElana Schmelzle, United Health Group coach

All too often, people approach creativity in a hazy, lazy, almost mystical way. Not so Shawn Blanc. He takes a clear-eyed, sober look at how our choices affect our creativity and much more.

John Moore Williams John Moore Williams, Director of Content Strategy @ InVisionApp.

The Focus Course has gotten me to look closer at the full scope of my life and where I want to spend my time and effort more than any other course or book has before.

Brian W. Brian Y., Focus Course Member

I just want to say thanks for this course. It just keeps getting better and better. I keep thinking to myself that I’m going to do it again.

Steven Schulze Steven Schulze, Focus Course Member

I just want to say that the Focus Course has been fantastic so far. It’s clear that you’ve put a ton of time and effort into researching and writing.

Brian Hamilton Brian Hamilton, Student

The Focus Course helped me create a manageable plan of action that worked with my work and lifestyle that I could easily implement.

Christopher Wilson Christopher Wilson, English Teacher in Poland

I just wanted to add how much I am enjoying the course. The content has been way above my expectations. It is something I look forward to every day and is starting to have what I feel is a profound impact on all aspects of my life. Thank you.

Tom Hutchinson Tom Hutchinson, Focus Course Member

To me, the Focus Course is an excellent toolbox filled with questions that guide and direct me to what I find important in life. It provides guidance on how to move the needle forward in the different areas of life. It has been awesome doing it.

Maarten Monballieu Maarten Monballieu, Financial Controller & Father.

Questions & Answers

60-Day, Money-Back Guarantee

Yes, there is a guarantee. I am quite confident that the contents and value of the course are well worth the investment. If, however, you’re not delighted with your purchase, just email me within 60 days of your purchase and I’ll be happy to give you a full refund. No questions asked.

Do you offer group rates?

Yes. For groups, The Focus Course has an admin dashboard where you can manage your group access codes and see who has registered using your code and track their progress through the course. This is ideal for companies and offices that want their staff to go through the productivity training, as well as schools, churches, or any other group that wants to go through the course together.

If you have a group larger than 25, note that discounted pricing is available. Please email me for information about pricing and sign-up.

Can my spouse and I take the course together?

Absolutely. I encourage you to take it together. Note that the way the website is built, you will have a single unique username and password, and your progress through the course will be tied to that username. If you and your spouse both go through at the exact same pace this is fine. But if you go through at individual paces, only one of you will be able to keep your lesson progress marked on the site — the other will have to remember where he/she is at.

If you and your spouse want to each have your own unique login to the website, then it’s an additional $99 for the other login. Please email me for the details about discounted spouse pricing.

Do you offer student discounts?

Yes, the student price is $175. To apply, please send me an email with information about where you’re currently attending school.

Who is the course for?

The Focus Course is for anyone who wants to increase productivity, personal integrity, morale, and overall quality of life. What sets the course apart is that it guides you in the implementation of these principles so that these topics go beyond mere head knowledge and into experiential knowledge.

There are many ideas and principles taught during the course, and they all tie together. This course will help you form an holistic picture of work/life balance, meaningful productivity, and doing work that matters.

This course has been taken by project mangers, photographers, engineers, small business owners, designers, developers, mom, dads, office assistants, and more.

The average satisfaction rating from those who’ve completed the course is 4.6 out of 5 stars with 100% of them saying that The Focus Course had a positive impact and that they learned about the things they were wanting to learn about and they saw change in the areas they were hoping.

How does the course work?

The Focus Course is open enrollment, which means you can start anytime you want and go at any pace you like. You will get access to the entire course contents (no dripping) right away.

Some will do the course straight through in 40 days, others may do one day each week. Or whatever. If you only want to do lessons on weekdays? Cool! Need to take a vacation just as you’re completing Module Two? No problem! The website keeps track of which days you have completed, and you can easily see your progress on the Table of Contents page.

And since you have lifetime access to the course, there is no rush to complete it (or even start it) until you’re ready.

Here’s a brief video walkthrough of the website.




Join Now

Click here to enroll in The Focus Course
Registration Closes Monday, April 9th.

This course has changed my life. I have an independent job, big family, friends and a brain who always wants to do new things. It was a mess of unfinished projects. Now I have a prescription of rest of my life with my 6 life goals.

Kjell Anker WorrenKjell Anker Worren, Focus Course Member

Shawn, and his Focus Course, helped me get back to center. Which can be quite a challenge to find in the massive jungle that is the mess of our modern lives. It helped me define what was important and why — and how to execute on those things.