The Focus Course

Do Your Best
Creative Work

An Invitation

You’re invited to sign up for something new and awesome.

It’s a members-only community, centered around the Focus Course, built for creative entrepreneurs.

It’s called The Focus Club. And it’s for folks who want to do their best creative work.

Here are a few things we value:

* Showing up every day.
* Giving yourself permission to stink.
* Having an action plan.
* Building meaningful relationships.
* Always being honest and sincere.
* Not take ourselves too seriously.
* Trusting our gut.
* Taking risks.
* Having fun.

Does that sound like you? Awesome.

Here you are, hungry for breakthrough with your business or side project

You’ve got something pretty awesome to offer. I know you’re trying to build it and gain traction, but it’s not easy.

Things haven’t yet materialized into what you know they can be.

Finding focus and clarity while also trying to build traction is not easy.

For one, life is already so full. Between your family, your current responsibilities, and your interesest, there’s just a lot going on.

It’s not a fear of hard work, commitment, or even the possibility of failure that’s holding you back.

What’s holding you back is the unknown…

You’re honestly just not sure what the next step is. And that’s the frustrating part!

At times it feels so overwhelming, because if you knew what the next step was, you’d be going for it.

Because once you do get going, you’re in it for the long run.

It’s about doing your best creative work. Work that’s fulfilling and exciting to you personally. And also work that helps others and provides value to their life.

And so, here you are…

You know it’s time to start showing up every day.

You know it’s time to start acting more on your ideas.

You know it’s time to move to the next level.

…you know it’s time to do something.

Here’s What’s Holding You Back

  1. Lack of Clarity: If you were certain about what the next step was, you’d take it.
  2. Lack of Time: There are only so many hours in a day, and it’s not easy to find the time you need to do the work you want.
  3. Lack of Accountability: Because the urgent takes over, it’s hard to focus on what’s important.
  4. Lack of Motivation and Energy: You’re so tired from so many other things, when it does come time to work on your side project, you just don’t have the energy for it.

You Need the Invaluable Advice of Others

Here’s the thing: you’re not alone.

There are others in the same spot as you. There are others who are just a few steps ahead and can give you the advice you need. And there are those just a few steps behind who need your advice.

In the search for clarity, accountability, and motivation, you need the advice and stories of others to help you keep making forward progress.

Two Seasons of Work: Awesome and Not-Awesome

For myself, as a creative entrepreneur, there seem to be two primary seasons to my work: there are the times when things are easy and there are the times when things are *not* easy. (Obviously, right?)

  1. There are seasons when things are firing on all cylinders. I feel like I’m cranking out my best work ever. I’m feeling motivated. I’m excited. I’m inspired. There is a momentum to things, and the work is fun. (Why can’t it be like this all the time?)
  2. And then there are the seasons when things are difficult. When I’m feeling creatively dry. I’m doubting the work I’m doing. I feel like an imposter. I’m fearful that my best work is behind me.

I bet you can relate to both of those seasons.

What can you do to make sure you’re spending as much time in the former, and less time in the latter?

It takes a commitment to show up every day, and it takes community and inspiration…

Your best work emerges from diligence, community, and inspiration

Do you know what it is that contributes to the times when you’re firing on all cylinders?

How can you create a better environment for your day-to-day creative output?

When you hit a creative wall, what do you do?

When you’re feeling overwhelmed, where do you turn?

When you’re feeling like an imposter, who do you call? (Hint: not the Ghostbusters.)

Where do you go for motivation, inspiration, breakthrough, accountability, and community?

You already have strengths, balance them out by getting help in your areas of less strength.

You need to get around people who are like you, as well as those who are different.

Bridge the Gap Between Clarity and Action

Relationships and inspiration are absolutely critical. And, truth be told, they are not so easy to find.

Your Club membership will prove to be a significant resource.

The Club provides you with the things you (and I) so desperately need in order to do our best creative work.

As much as you hate to admit it, you (and I) need help. We need motivation. And inspiration. And a community to encourage us and keep us accountable.

Combined with your work ethic, all of these dynamics can turn you into an unstoppable creative and entrepreneurial force.

Create Opportunities for Yourself

Your work sweet spot is found at the intersection of (1) your natural interests and preferences, (2) your skills and expertise, and (3) your opportunity stream.


This is where you will have the greatest job fulfillment and satisfaction.

It’s also where you will give the greatest contribution to the field and provide the most value.

Let’s focus on your opportunity stream.

Scott Belsky defines opportunity as an action or experience that brings you a step closer to your genuine interest.

These opportunities are usually slow advances. They are the little things that, in the moment, may seem inconsequential, but in hindsight prove to have been kairos moments.

Benjamin Franklin said that, “Human felicity is produced not as much by great pieces of good fortune that seldom happen as by little advantages that occur every day.”

By surrounding yourself with more activity and little advantages, it will inherently increase your Opportunity Stream.

You can do this by getting around other people; encourage people more frequently; provide value to others; showing up every day and sharing your work.

This is exactly the sort of application The Focus Club has in mind. It’s designed to help foster opportunities and ideas. We do this through community, conversation, and inspiration.

The Club is an investment you can utilize every day that will move you one step closer to your genuine interests.


Your Benefits as a Pilot Club Member

As a Club member, our two goals for you are this:

  1. At least once a month, you will have an “Ah ha!” moment of clarity or breakthrough.
  2. You will have a strengthened sense of “I can do this.”

We plan to deliver on that through additional training resource, group coaching calls and Q&A, and community chat.

As a Pilot Club Member, you’ll get access to our members-only chat, the resource library, and our monthly group coaching calls.

You’re also getting in at the introductory membership price of $299 for the first year.

Members-Only Community Chat

As a Club Member, you’ll get access to our private Slack group. You can access it on your computer, phone, or tablet.

This is a great place to connect with folks and ask for feedback, share inspiration, give advice, get advice, meet other like-minded members, keep accountable to your projects and goals, and more.

Resource Library

You will have unlimited access to a digital cornucopia of resources, inspiration, and additional training. (I realize that sounds a bit like “The Internet”, so allow me to explain.)

The Resource Library is a highly-curated collection of articles, podcasts, books, and more. Some of it is our own original work as some of it will be links to other recommended resources we’ve discovered.

The topics in the Library include time management, entrepreneurship, creativity, content marketing, audience building, providing value, imposter syndrome, fear, focus, and more.

We’re building the library for you. This feature of the Club is in direct response from the single most common area of feedback we get from current Focus Course and members: the desire for additional training.

Group Coaching Calls

Every month, we’ll host a live training event to answer any and all of your questions related to creativity, entrepreneurship, content marketing, audience building, finances, focus, productivity, and more.

Membership is Limited

Because this is brand new, I’m starting with a small Pilot membership base before opening things up to more people.

We want enough people to make the community a thriving place, but not so many people that we can’t listen to each Club member’s feedback for how to improve the experience in these early stages.

Sign Up as a Pilot member to the Focus Club

I know you would be an invaluable member and contributor to the pilot groups, and I’d be honored if you joined us.

Your Pilot Membership to the Club is $299 and gets you one year of membership.

We are on track to launch the membership by August 1, 2016.

Since we are only accepting a limited number of members for the Pilot, signing up now will secure your membership spot.

If you see the “Sign up Here” button, then it means we still have some spots left for the Club’s Pilot Membership.


$299 / year

Join the Focus Club Pilot Group

Save 10% off the regular membership price. Pilot membership is limited to the first 250 people.