Focus Academy: October 2023 Cohort!

Undo Your To-Do List. Redo Your Schedule.

Focus Academy is a live-online masterclass for accomplishing your goals, doing work that matters, and growing in your personal life.

Ideal Schedule: Eliminate 90% of the busywork and procrastination in your week

Get Organized: An amazing system that works for everyone

Stay in Control: Proven, reliable frameworks for getting unstuck

🥳 Ready?: Join now for the October 2023 Cohort

Focus Course features and clients

What is Focus Academy?

The Group Masterclass Program for creative professionals

Get your life together and start living your ideal schedule.

Focus Academy is a group masterclass program for creative professionals who want to do work that matters while protecting their personal life.

How are we different than everything else out there?

We have a strong emphasis on living into your values and maintaining plenty of breathing room in your life. Here's what you'll accomplish during the group program:

1: Create your Personal Mission Map to get clear on your vision, values, mission, and goals.

2: Eliminate Busywork to easily stay focused on the most important things without getting bogged down in the weeds.

3: Create a System for Your Life by bridging the gap between the your important goals and your daily habits.

If you are a creator or leader who wants to uncomplicate things, get clear on what matters, and finally have the breathing room to focus, then Academy is for you.

You can benefit from the full value from Academy in just a few hours per week ... and do so without having to memorize some new complicated system or implement a bunch of new tactics.

The next live-online cohort will begin October 9, 2023. Don't miss out.

Yes! I want in.

Shawn’s writing on focus is well thought through and well crafted.

Cal NewportCal Newport, Author of Deep Work

This workshop was completely life changing. Shawn brought it all together with a simply yet profound blueprint to follow and implement. I am so excited!

Jennifer NagaokaJennifer Nagaoka

Focus | fo•cus

Noun: Maximum clarity.

Verb: Bring something into alignment.

Verb: Direct one’s attention on something.

The Great Focus Hoax

So much of the advice out there for "productivity" or "habits" or "time management" offers the wrong advice to the wrong person at the wrong time.

There are two big problems with bad productivity advice:

For one, it wastes your time. You try to implement some new habit or routine, only to discover that it's not for you.

Secondly, most advice out there treats the symptom instead of addressing the root problem at hand.

Despite the insane volume of “productivity advice” good people everywhere are still trying to wrap up their week without feeling overwhelmed at life and pissed-off at their task list.

We do things differently

When you lack focus and clarity, it’s a challenge to stay on track and do the things that matter most.

There are two conversations regarding focus and productivity. I like to call them The Weeds and The Clouds.

These two conversations will always lead to one another.

  1. Whenever you "get into the weeds", and talk about the details of how to do things or what tools to use, people will always want to know "why".
  2. And, vice-versa... whenever you get into big-picture strategy and vision, people will always ask about "how" to actually get it done.

This is a big reason why so much productivity advice is just not helpful. Most advice offers one or the other (the How or the Why), but usually not both.

But you need both. You must know the WHY just as much as the HOW.

The Why is your life’s purpose, your values, and your big goals.

The How is your schedule, your daily habits, and your to-do list.

That is one of the reasons why people walk away from the Focus Course with such massive breakthroughs: You will get the complete system of both the Why and the How.

Action Brings Clarity

Learn by doing...

Something that makes Focus Academy different is the action-centric approach. You will learn a ton of theory and wisdom that's surrounded by action. Throughout the course you'll be able to take the wisdom you are learning and apply in your everyday life.


The Academy paces you in such a way as to make things fun and simple for you. The whole process is guided — all you need to do is show up.

After completing Academy, you will have: a vision for your life; clear goals for the areas of your life; more control of your time each day and an ability to keep things in a healthy balance; the tools you need to make progress over the long run and not fizzle out.

You will walk away with clarity on the values that will drive your goals, your time, and even your habits.

If you are a leader, a creative entrepreneur, a stay-at-home parent, a working parent, a retiree… all of these folks and more have gone through the Focus Course with tremendous results. It’s amazing how liberating it is to have clarity on where you want to go and know the necessary steps for how to get there.

I can’t recommend Shawn enough. He has proven strategies that give clear direction and actually work.

Amy SullivanAmy Sullivan, Founder of Sullivan Studios

Without any hyperbole, I can honestly say that taking the Focus Course has been life changing.

Ross KimesRoss Kimes, iOS Developer

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Enroll in Focus Academy

Is Academy Right for You?

This Cohort is for you if...

Leaders and Entrepreneurs

When you are struggling to manage your time and focus it’s frustrating. It hinders you from doing that which only you can do, and so you’re never able to get the traction you need.

In our experience, we’ve found that most leaders don’t need more time (a resource which cannot scale), they need more focus.

As a participant of the Focus Academy, entrepreneurs and leaders will walk away with a clear framework they can use on a daily and weekly basis to free up their time and improve their focus, ensuring they are giving their attention to that which only they can do.

Creators and Knowledge Workers

Do you struggle to get in the zone and do your best creative work? Do you wish you had more hours of uninterrupted time? Does it feel as if your schedule is at war with the creative work you are trying to do?

As a creator and knowledge worker, your work ethic is not about the number of hours you put in. Rather, it’s about the quality of your focus during those hours. This is constant struggle. We know. We’ve been there. And we can help.

Enroll in Academy

Just as I realized that I needed to rebalance things, I got the opportunity to take The Focus Course. It couldn’t have come at a better time, and I couldn’t be happier with the results it produced in my life.

John VoorheesJohn Voorhees, Attorney, iOS Developer, & Father

Thank you for making The Focus Course! I love the quality, your articles, and your advice on every-day topics. It was very helpful! There is nothing I dislike about course and definitely will recommend it to anyone who wants to live a focused life. The Focus Course is one of the best investments I have made so far.

Andrey SilaevAndrey Silaev, Focus Course Member

What an Unfocused Life Looks Like

How to spot someone who is not focused versus someone who is.

When you’re over toward the left on the “un-focused” side of things, you don't feel in control. It's stressful. You don't feel like there is any breathing room. And you're so frequently responding to the urgent issues of others that you lack any clear plan forward.

However, when you are on the “focused” side, you are very much in control. You have clear goals and you have the time and energy you need to meet those goals. You are far less stressed and anxious than your reactive counterpart. You're thriving.

A lack of control and no clear focus may already be costing you far more than you know.

Shawn Blanc

Shawn Blanc

Your Focus Host

đź‘‹ Hello. My name is Shawn and I am honored to be your host and guide through Focus Academy!

I’m a small-business coach living in Kansas City with my wife and our three boys.

For more than 20 years, I have been learning and teaching about creativity and focus. I’ve spoken about these topics at conferences and workshops; I've taught them to private groups and one-on-one clients; and my online courses have helped tens of thousands of people.

The Blanc Family

♥️ Married for 18 years, and we have 3 boys. Send pizza. 🍕

My Journey From Overwhelmed to Focused

I used to work 80 hours per week. And even, with all those hours, I still felt behind with my never-ending issues at work. I kept thinking I would eventually get ahead of the craziness and start making progress on meaningful work.

Eventually I quit that job to begin working for myself. But even then, I still found that I was always chasing my to-do list. I never felt satisfied at the end of my work day; there was always more to be done. Work was always on my mind.

When my first son was born, I realized that I needed do to better. I didn’t want my work life to dominate my time and energy. But, at the same time, I still had a strong desire to do meaningful work.

These seemingly-opposing forces shouldn’t have to fight one another. I knew it was okay to have a thriving work life while also having an awesome personal life.

My 4-Focus Method

I have spent years figuring out solutions related to focus.

We live in an age where the Internet lives in our pocket, and it seems like everyone everywhere is both distracted and in a hurry.

I’ve examined my own habits, studied many other solutions, and rigorously tested different approaches over and over again. And I have worked hard to create a lifestyle that is conducive to doing my best creative work without sacrificing my personal and family life.

What you will learn during Focus Academy are the same methods, ideas, and frameworks that have allowed me to grow a thriving business, do meaningful work that I’m proud of, and give time to myself and my family.

These are time-tested, proven ideas I use to keep all the areas of my life in harmony and thriving, despite the craziness that is naturally found in day-to-day life.

The material in The Focus Academy has changed my life. It has changed the lives of so many others who have already taken it. And it can change your life, too.

Join Now

Enroll in Focus Academy

The course has completely changed my life. I started routines that I had been thinking about for decades. I am more aware how many projects I can realistically take on at once, and which will have to be put on the side for now.

If you want to get more done AND have more free time AND feel happier, you NEED to take up this course.

Phong CPhong C., Ballroom Dancer, Photographer, & Writer

The Focus Course has been an awesome experience. The balance between the big picture theory and experiential assignments is perfect: they have just enough substance to move me forward yet not so daunting as to discourage me from finishing. I also enjoyed how you humanized the content by sharing your own thoughts, goals, struggles, and ideas with us.

Kate Wai Kate Wai, Focus Course Member

Focus Academy


8 Modules in 4 Weeks

1: Components of a Focused Life

The whole is greater than the sum of the individual parts. These five components make up the core framework inside Focus Academy. You will discover what each component is, how they tie together, and then how to use them as a tool for both diagnosing and solving problems related to your habits, schedule, tasks, goals, and motivation.

2: Your Life's Mission

Over the years, we've developed a unique and powerful approach to crafting your life's mission. Instead of leaving you with a blank sheet of paper and expecting you to pull something out of the air, we have a systematic template that helps you easily identify the most important areas and then funnel that into your own unique statement. From there, you get to refine and edit.

3: The 8 Laws of Focus

The primary expressions of focus in your life is twofold: (1) the attainment of focus in the form of a clear vision and priorities; and (2) the skill of focus in the form of your ability to direct your attention on to that which matters. As such, there are 8 Laws of Focus which you need to know and use in order to get and stay clear, and also to follow through on doing the important work that matters.

4: Delightful Goal Setting (Big & Small)

You will identify life goals for each of the 6 major areas of your life and discover how your small actions tie in to the larger desired outcomes you have.

5: Your Cornerstone Habit

Life is almost entirely made up of small, usually-inconsequential choices and moments each day. The little things we do (and don’t do) are what paint the picture of our life. If you want a different life, make a small change to something and stick with it.

6: Time Management & Your Ideal Schedule

Managing your time is unto the living of your life. How you spend your time is, quite literally, how you are living our life. In this section on time ownership, elimination, delegation, and your ideal schedule we will discover how to reduce your commitments and priorities and how to establish time in your schedule for doing the things that you value and that only you can do.

7: Overcome the Obstacles

Any great endeavor will elicit resistance. No doubt you have set out on a goal before, only to be derailed at some point. We've identified 7 primary areas of resistance, what they are, and how you can overcome them so as not to get derailed.

8: How to Live A Life with Margin

Margin is a necessary component of a focused life. Do you have the breathing room, health, and strength you need in order to lean into each area of your life? Margin exists for relationships and thus it enables you to be present for your most important roles and responsibilities in life. A life without margin is a life on the edge of burnout.

Your Focus Declaration

As you go through the Academy, you are going to be exploding with ideas, possibilities, dreams, and energy! It's a very fun and exciting process.

But.... if you try to do it all right away, then you will not get the results you want. You will have to simplify and focus. Not only do we help you in this final step of the journey, but the whole process is amazing and unique... you are going to love it.

The 4-Week Program

Cohort Schedule (October 2023)

Enrollment for the 2023 Cohort will ends Oct 2, 2023. Below is the schedule.

  • 0

    Week 0: Begins Oct 3

    Onboarding → We'll get you all set up and ready for Academy. This is when you will download your workbook, join the Slack community, and connect with your mastermind, and more.

  • 1

    Week 1: Oct 9 – 15

    Vision Week → We will dive into The 5 Components of a Focused Life; And, using our unique template you will be able to identify your core values draft your life’s mission.

  • 2

    Week 2: Oct 16 – 22

    Strategy Week → Here we will focus on goal setting plus strategy. You will identify goals for each area of your life and discover how your small actions tie in to the larger desired outcomes you have.

  • 3

    Week 3: Oct 23 – 29

    Habits Week → The apex of the Academy... in Week 3 we will help you to identify habits that will move you forward in each area of your life. This is when most of our members have their "lightbulb" moments, and the results from this week are often what make the biggest, long-term impact on people.

  • 4

    Week 4: Oct 30 – Nov 2

    Margin Week → In the final week of Academy, we will dive into resistance and distractions, Margin (a.k.a. Breathing Room), the importance of having margin and boundaries in our life, and how to use the 4-Focus Method to keep things on track.

  • 5

    Bonus: Nov 8

    Leadership Day → In this bonus week that we host after Academy has wrapped up, we will have a special "Life After Academy" session.

Schedule Breakdown

Your minimum commitment for Academy is about 2.5 hours per week. That is the time you will need in order to participate in the live training on Monday and complete the pages in your workbook.

Sundays (everyone)
Main training videos drop

Mondays (everyone)
Training Session Watch Party
3 – 4:30pm Eastern

Tuesdays (Pro only)
Pro Workshops with Q&A
Times Vary
Workshop hosts: Jenny Blake, Chloe Roberts, Mike Schmitz, and Shawn Blanc.

Wednesdays (everyone)
Group coaching, highlights, and Q&A session
3:00 – 4:00pm Eastern
Focus Hour Study Hall. A dedicated time for you to work on the course material and ask questions, get feedback in real time.

Thursdays (Pro only)
Mastermind Small Groups and Peer Support
Choose either 11am or 3pm Eastern

Note: All workshops, Mastermind Groups, and Coaching Calls will take place over Zoom. Everything is recorded and replays will be made available.

Pro Workshops with Q&A

Every Wednesday during Academy, Shawn will be hosting a Pro Workshop with special guests. These workshops will give you some unique and fresh ideas, provide more practical examples and stories, and have time for Q&A with some of your favorite people.

Workshops are available for Pro tier and Accelerator members only

Workshop Hosts

Jenny Blake

Business Systems

with Jenny Blake

Join Shawn and Jenny to go behind the scenes to talk about the Free Time Framework and how you can develop simpler systems and approaches to streamline your business and your work life.

Jenny is an ideapreneur — an author, speaker, and podcaster. She also runs a private community for small Heart-Based business owners. Her newest book, Free Time, is amazing! It was written for small business owners who want to earn twice as much in half the time, with joy and ease, while serving the highest good.

Shawn Blanc

8-Week Work Cycles

with Shawn Blanc

Join Shawn for a behind-the-scenes look at how and why we run the Blanc Media team and business on an 8-Week Work Cycle that includes week-long sabbatical breaks every other month.

Shawn is the creator and founder of the Focus Course, and works with small business owners to implement systems into their lives and organizations that create more margin, focus, and revenue.

Join Now

Save Your Spot
The next program starts October 3

60-Day Money Back Guarantee

Satisfaction & Money-Back Guarantee

30-Days after Academy. No questions asked.

We want your investment in Focus Academy to be an easy decision that is exciting and free of risk or fear. We know it can be scary to commit to something like this without being positive of your end results.

That's why we are glad to offer a full refund to anyone who doesn't get value during their Cohort experience.

If you sign up, watch the training sessions, and do the workbook... but you find that it wasn't worth your investment... then just let us know within 30 days from the end of Academy and we will gladly give you a full refund.

It’s zero risk on your part.

How Academy Works

1: Choose the tier that's right for you.

2: Enroll now to save your spot.

3: Academy runs from Oct 3 – Nov 17, 2023.

4: Join us for the weekly training and coaching as you complete the pages in your Workbook.

Save your spot for the October 2023 Cohort


$97/mo x 6

  • 8-Module Curriculum with Lifetime Access
  • Complete workbook of templates, fill-in-the-blanks, and training material
  • Weekly, Live Group Q&A Calls
  • Private Forum & Community Access
  • Pro Workshops
  • Mastermind Small Group


$157/mo x 6

  • 8-Module Curriculum with Lifetime Access
  • Complete workbook of templates, fill-in-the-blanks, and training material
  • Weekly, Live Group Q&A Calls
  • Weekly Focus Hour
  • Pro Workshops
  • Weekly Mastermind Sessions
  • BOGO: Join us in 2024 again for FREE

Satisfaction, Money-Back Guarantee

Questions? Need help? Just email us:

My husband, Ben, and I absolutely loved it! If you need focus in your life and want to know how to get to the next place ... this is what you need.

The content is simple yet profoundly powerful.

Havilah Cunnington Havilah Cunnington, Author, Speaker, & Mom

The course has paid for itself several times over. Not only in the books I don’t have to wade through to glean a nugget of wisdom, but in the time you’re taking to do so making the course. Awesome stuff.

Edward M.Edward Moore, Small Business Owner

How To Do It All

Even when you're short on time and energy.

Are there areas of your life that don’t get the attention you want them to? Of course there are. And it’s easy to get stressed out about it.

When our actions and behaviors don’t line up with our vision and values, it can cause stress and frustration. We feel tension when we find ourselves spending time on things we don’t really want to be doing, yet we feel helpless to do anything else.

You know what’s awesome? When your actions and behaviors align with your vision and values.

There’s a huge misconception that says you should be giving your full attention to every area of your life. Well, if you’ve ever tried, you know it’s just not possible.

There is no way you can deploy your full attention to your health, your relationships, your finances, your career, your personal hobbies, and your inner personal life all at the same time.

You and I only have enough mental and emotional strength to focus on just one, maybe two areas of our life at a time. Like really focus on them. The other areas simply can’t get our full attention.

And but so, what do you do with those other areas of your life? You certainly don’t want to leave them out in the cold — you can’t just ignore them.

The secret is in a little thing called routine.

By establishing healthy habits and routines for every area of your life, then you’re able to keep them on track even without giving them your full attention.

It’s a way to keep all of your life on track and in balance, no matter the season. It’s a way to ensure you’re not giving an unhealthy amount of time to one area at the detriment to the other areas of your life.

Successful People Have Learned the Skill of Focus

Your artisanal to-do list app is not the problem. Well, maybe.

Think about some of the most accomplished and successful people you know.

Not in terms of the most well-off or well-known. I mean, who are the people you look up to as mentors and role models? Who do you know that has it all together?

Do you notice how they always know what’s next for them? They’ve got something they’re working towards, and they always seem to get things done.

They have a confidence and motivation that is more than just a personality type. Because it’s a confidence based on focus and clarity. They have a direction and know how to get there.

Good news! Diligence and focus are not a personality type. Focus is a skill you can learn (and continually improve).

And that’s exactly what I teach you in The Focus Course. You will walk away with the ability to focus on the areas of life that matter most to you, while still maintaining a healthy balance in the others. This is how the most successful people maintain breathing room in their daily life while also being so prolific and productive.

Topics and Themes

What else will we cover during Academy?

Margin: How to shift from overloaded to breathing. The necessity of breathing room and margin, and the only two approaches that work to restore it.

The 5 Components of a Focused Life: The overarching framework of The Focus Course.

The 4-Focus Method: My simple flywheel that I use to stay perpetually focused and productive in every area of life — for big projects and areas of responsibility, all the way down down to the small tasks each day.

Schedule-Value Fit and how to spend your time on more of the right things more often.

The 8 Laws of Focus and how to use them maintain your clarity and your direction.

What motivates you: balancing the roles in your life with your core values; drafting out your life's mission.

The Ownership Matrix: A tool that helps you cut back on the tasks and activities that are pulling you away from the more important things so you can eliminate or delegate your low-level tasks, and double down on the important things that only you can do.

Personal Integrity: The critical ability everyone needs in order to keep commitments to themselves and follow through with their goals and routines.

Success Strategies: How is it that focused people get (most of) the right things done day after day (most of the time)? (Hint: We don't get it perfect every day all the time. But we have a way to stay on track, even when we lose motivation or have a bad week.)

A simple task and time management approach that keeps you on track and can work with any type of app, tool, or schedule.

Cornerstone Habits and the connection between your big, desired outcomes and your small, daily actions.

Enroll in Focus Academy

The Shortcut

Look. There is so much knowledge and advice out there. There is no shortage of information.

The shortage is with implementation and application.

It is difficult to go through all the best books, blog posts, think pieces, and podcasts and then dig out the main ideas and apply them to your life.

Don't waste your time trying to be this person:

The Slow Way

The easiest (and fastest) path forward is to be guided.

This is what the world's best performers do. They don't get coaching because they're too lazy or stupid to figure it out on their own... The exact opposite — they get guidance because they have better things to do with their time; they are hungry to excel in life.

The Focus Course is the fastest path forward for you. I will guide you through all the steps you need to take and be shown how it all fits together in your life.

You can get a clear head amidst the craziness. You can thrive in the midst of the tensions of life. But the answer is not in a methodology, system, or app.

To spend your time creating meaningful work goes far beyond white-knuckle focus or ripping your internet cable out of the wall.

You don’t have to solve the tensions of life before you can create something of value. Meaningful productivity means consistently giving your time and attention to the things which are most important.

You can do work that matters, build momentum in your personal integrity, establish habits that stick, bring a healthy balance between your work and personal life, and re-define what you think of when you say productivity. Learn about your own lifestyle, the way you work, what your values are, and more.

Join thousands of people who have brought their life into focus...

I have read my share of productivity books, blogs, and hacks, but nothing I have read comes close to your work in terms of helpfulness, depth, and significance.

Tracy Banks Tracy B., Attorney & Law School Professor

This course forced me to beat the resistance and do the work. The result is that I learned so much more because I actually did the work and tasted the fruit that so many productivity books talk about. And this was huge for me. In all of the reading I’ve done, the The Focus Course had something new and original that was very beneficial to my life.

Tyler SoenenTyler Soenen, Engineer & Project Manager

I hesitated before purchasing because I wasn't sure I wanted to dole out that much money. However, I looked at my life as it is and where I want to go and knew that I needed change — and not just another book or random habit to make (or break). In the end this was a no-brainer, and I'm so happy I took the leap!

The course is so practical and stimulating. It has bled into almost every area of my life and has caused me to think, not only about what I do, but how and why I do it. I love that it is so holistic, as well — just as much about "who" we are as it is "what" we do. So, thank you!

Sara Perry, Focus Course Member

The Course is perfect and really does what it promises: it helps you focus. It’s the perfect kind of words and the structure is great.

Florian T.Florian Taltavull, Student & Writer

I’m a big fan of intentional and measured progress and The Focus Course delivers on that in spades. As someone who prides themselves on focused productivity and fostering routines that can lead to a more intentional life, I can honestly say that what Shawn has put together was a huge help to me as I continue to experience growth and evolution in my work and home life. The Focus Course galvanized and revitalized me.

Mike Vardy Mike Vardy, Writer, Productivity Strategist, & Founder of Productivityist

Shawn’s course helps you figure out where you want to go and how to get there. If you’re feeling adrift or just want to help get yourself more focussed, check it out.

David SparksDavid Sparks, Business attorney, podcaster, blogger, & author

Shawn’s ability to combine deep introspection with applicable exercises is brilliant. This course will re-route your vision, give you direction, and encourage you along the way.

Jaclynn BradenJaclynn Braden, Print and Web Designer

I loved it! I highly recommend the Focus Course to anyone who wants to reframe their thinking and habits to line up with their values. The mix of inspiration, learning, and simple practicals throughout the material made it so enjoyable. Thanks Shawn!

Elana SchmelzleElana Schmelzle, United Health Group coach

All too often, people approach creativity in a hazy, lazy, almost mystical way. Not so Shawn Blanc. He takes a clear-eyed, sober look at how our choices affect our creativity and much more.

John Moore Williams John Moore Williams, Director of Content Strategy @ InVisionApp.

The Focus Course has gotten me to look closer at the full scope of my life and where I want to spend my time and effort more than any other course or book has before.

Brian W. Brian Y., Focus Course Member

I just want to say thanks for this course. It just keeps getting better and better. I keep thinking to myself that I’m going to do it again.

Steven Schulze Steven Schulze, Focus Course Member

I just want to say that the Focus Course has been fantastic so far. It’s clear that you’ve put a ton of time and effort into researching and writing.

Brian Hamilton Brian Hamilton, Student

The Focus Course helped me create a manageable plan of action that worked with my work and lifestyle that I could easily implement.

Christopher Wilson Christopher Wilson, English Teacher in Poland

I just wanted to add how much I am enjoying the course. The content has been way above my expectations. It is something I look forward to every day and is starting to have what I feel is a profound impact on all aspects of my life. Thank you.

Tom Hutchinson Tom Hutchinson, Focus Course Member

To me, the Focus Course is an excellent toolbox filled with questions that guide and direct me to what I find important in life. It provides guidance on how to move the needle forward in the different areas of life. It has been awesome doing it.

Maarten Monballieu Maarten Monballieu, Financial Controller & Father.

Through The Focus Course, I began to see that focus is about more than just fancy software — it’s a mindset. Before this course I knew nothing about that mindset, but having gone through it I feel like I have the tools to continue working toward achieving the focus I want in every part of my life.

Ben BrooksBen Brooks, Writer, Photographer, and Project Manager

Jenette McEntire

David Sparks

Hollie Garcia

Darren Prince

Questions & Answers

Will this be recorded? I’m not sure I will be available to attend the live Zoom calls, or go through the work.

Yes! We will be recording all of the training calls and workshops. So if you can’t make it to some of them, no worries. But if you prefer a self-paced option, then sign up for the Focus Course Premium where all the videos are more bite-sized and on-demand.

The Academy is for those who: (a) want to set aside a few hours per week so that they can ensure they actually go through the material (instead of having access to yet another course that collects digital dust); (b) want to get direct coaching from Shawn and the team to help; and (c) want to have the accountability and motivation that comes from going through the same material with a small community of others for a short period of time.

If those are commitments and benefits that aren’t very important to you right now, then no problem! Perhaps you should wait for a future Academy.

I've already signed up for the regular Focus Course. Should I still do Academy?

Yes! Please do! The Academy is one of the most enjoyable and impactful version of the Focus Course we’ve ever done. You will love it, and we would be delighted to have you as part of the live cohort.

Is there a refund policy?

Yes! Here's how it works:

1. Due to the nature of the program, we are not offering refunds to folks who change their mind after Academy begins. Please decide ahead of time if you are willing to participate.

2. However, if you attend all the live training sessions on Mondays (or watch the replays) and you do all the work in the workbook, and yet you still do not believe it was worth your investment then we will be glad to offer you a refund. Just email us within 30 days of

3. To those who, due to unforeseen circumstances, cannot participate once the Academy has begun, then we fully understand. Please let us know as soon as you are able and we will be glad to give you credit to participate in the next Academy.

Will the Academy work for me?

Perhaps you’re not sure if you are the right fit for the Academy. Or perhaps you’re not confident that a 4-week program can produce any meaningful results in your life. We totally get it! Of course you want to trust that the investment of your time and your money will be worth it — you want to see a return and results that will last, instead of this being just “one more thing”.

We are quite confident that if you show up, then yes, it will work for you. Why? Because the structure we teach is simple enough you can employ it in your day to day life — helping you build lasting habits from the start. And the 5 Components of a Focused Life are things you can use in any season, at any time, to help you self-correct and get back on track.

Who is the course for?

The Focus Course is for anyone who wants to increase productivity, personal integrity, morale, and overall quality of life. What sets the course apart is that it guides you in the implementation of these principles so that these topics go beyond mere head knowledge and into experiential knowledge.

There are many ideas and principles taught during the course, and they all tie together. This course will help you form an holistic picture of work/life balance, meaningful productivity, and doing work that matters.

This course has been taken by project mangers, photographers, engineers, small business owners, designers, developers, moms, dads, office assistants, and more.

The average satisfaction rating from those who’ve completed the course is 4.6 out of 5 stars with 100% of them saying that The Focus Course had a positive impact and that they learned about the things they were wanting to learn about and they saw change in the areas they were hoping.

Do you offer group rates?

Yes. Academy is ideal for companies and offices that want their staff to go through the productivity training, as well as schools, churches, or any other group that wants to go through the course together.

If you have a group larger than 25, note that discounted pricing is available. Please email us for information about pricing and group registration.

Do you offer student or non-profit discounts?

While we do offer discounts for our self-paced version of The Focus Course, we do not offer any student or non-profit discounts for Academy.

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This course has changed my life. I have an independent job, big family, friends and a brain who always wants to do new things. It was a mess of unfinished projects. Now I have a prescription of rest of my life with my 6 life goals.

Kjell Anker WorrenKjell Anker Worren, Focus Course Member

Shawn, and his Focus Course, helped me get back to center. Which can be quite a challenge to find in the massive jungle that is the mess of our modern lives. It helped me define what was important and why — and how to execute on those things.